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21.
Abstract

The purpose of this paper is to describe how the Understanding by Design instructional design framework can be applied to design high-quality single-session information literacy instruction. The author describes the Understanding by Design process in detail, noting modifications for single instructional session design with examples from the application of this instructional design process to design co-curricular instruction sessions for undergraduates.  相似文献   
22.
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   
23.
Abstract

This article discusses the use of R programing language for executing a sentiment analysis of tweets pertaining to library topics. This discussion is situated within the literature of marketing and management sciences, which is employing methods of machine learning and business intelligence to make informed decision-making, and library administration, which has expressed great interest in social media engagement within its literature but has yet to adopt these types of analysis. Presented in this article is a sample code with instructions on how users may execute it within R to retrieve and analyze tweets relevant to library services. Two examples created using the code (analysis of top librarians’ tweets and analysis of posts about major book publishers) are used to demonstrate the functionality of the code. The code presented in this article may be used by libraries to analyze tweets about their library and library-related topics, which, in turn, may inform management and marketing design.  相似文献   
24.
Digital technologies are transforming the public sector by affecting applications, processes, culture, structure, and civil servants’ responsibilities and tasks. Yet, there is a void in research about driving and impeding factors influencing digital government transformation (DGT). The article contributes to the current debate on DGT by quantitatively assessing the transformation and its driving and impeding factors. The analyses were performed by collecting and analyzing through structural equation modeling 491 answers to a survey to Italian administrations. Results show that DGT is influenced by a combination of different factors, including the sense of urgency, the need for change, and the creation of a collaborative environment, suggesting that more effort is required for including public managers in the current debate on DGT. Organizational barriers and lack of support are impeding factors. Finally and counter-intuitively, resistance to change was not found to impede the transformation.  相似文献   
25.
Genetic variation in the angiotensin II type 1 receptor (AT1R) has an important effect on the outcome of acute coronary syndrome (ACS) initiated treatment with captopril. This study aims to investigate the impact of genetic polymorphism of AT1R (rs5186 and rs275651) on the ACS outcome in Iraqi patients treated with captopril. A total of 250 Iraqi individuals with ACS were included in this case—control study and they were divided into two study groups; Study group 1 included 125 participants who were prescribed captopril, 25 mg twice daily and study group 2 included 125 participants who received no captopril as part of their ACS treatment (control study). The AT1R gene (rs5186) CC genotype was found to be associated with ST-elevation myocardial infarction (STEMI) (Odd’s ratio (O.R) = 1.2, P = 0.7), while AC was associated with Non-ST-elevation myocardial infarction (NSTEMI) and unstable angina (UA) (O.R = 1.2, P = 0.8). AC genotype is more prone to have Percutaneous coronary intervention (PCI) after ACS attack (O.R = 1.2, P = 0.6). CC genotype had a risk to get less improvement (O.R = 1.6, P = 0.5), so might require higher doses of captopril during acute coronary insult. The AT1R gene (rs275651) AA genotype was associated with UA (O.R = 1.3, P = 0.9). AA and AT genotypes were more prone to have PCI after ACS attack (O.R = 3.9 P = 0.2, O.R = 3.5, P = 0.3 respectively) and thus requiring higher doses of captopril. We conclude that the AT1R rs5186, rs275651 genetic polymorphisms might partially affect the clinical outcome of ACS patients treated with captopril and might have captopril resistance which requires higher doses.  相似文献   
26.
This article examines the printed representation, and prosecutorial characterisation, of the movements, actions and motivations of early Quakers as vagrant. It argues that the prevalence and power of representing (and subsequently treating) early Quakers as vagrants is an understudied aspect of the social and cultural history of the Society of Friends, particularly in Interregnum England. As evidence, it interrogates a furious pamphlet debate between mid-century religious writers and preachers, who devoted much time and ink to painting Quakers as mendacious vagabonds, and Quaker ‘First Publishers’, who responded at length and in a striking way to these accusations. The article concludes that these images of Quakerism as a form of ‘spiritual vagrancy’ created historically significant echoes in English and Atlantic culture.  相似文献   
27.
茶文化作为中华优秀传统文化的代表之一,在新时代的大潮下应不断传承发扬。公共图书馆作为文献信息的传播枢纽,作为文化传承、传播和创新的重要基地,理应在茶文化传播工作中扮演重要角色。本文以实践工作为例,根据泉茶文化特点,通过开展读者调查,打造了茶文献特色专架,开展了沙龙、讲座、展演等活动,构建了包括开放性、综合性、体验性和生活化特点的“OCEL”公共图书馆特色茶文化阅读推广模式,助力茶文化阅读推广。  相似文献   
28.
[目的/意义]梳理图书馆与区域的关系,不以简单的服务与被服务进行限定,而从两者包含与互动来认识图书馆为区域服务。[方法/过程]图书馆为区域服务应该从环境与定位入手,重新分析认识图书馆社会职责、重点任务、服务工作内容。[结果/结论]图书馆是区域的组成部分,应以主体意识来发展自己,完善区域构成。图书馆应遵循定位,选准重点建设,筑牢专业的服务基础,为区域的政府决策、科研开发、产业经济、民众生活等提供信息服务。  相似文献   
29.
[目的/意义] 图书馆肩负着实施科普教育的法定职责,拥有品种多样、内容丰富的科普文献与信息资源的图书馆,在开展科普教育方面具有得天独厚的优势。图书馆科普教育起步比较早,2005年,中国图书馆学会成立科普与阅读指导委员会;但在图书馆业界,科普教育只是零星的点缀式服务创新探索,尚未成为常态化服务项目。在依法治馆、创新发展的新时代,寻求图书馆科普教育发展路径具有较强理论和实践意义。[方法/过程] 通过互联网、微信等社交网络平台,对图书馆科普教育基地建设的状况进行调研,从基地等级、基地类型、基地数量、区域分布、有效期限以及认定依据等方面进行深入分析,并对图书馆实施科普教育提出发展路径以供选择。[结果/结论] 图书馆科普教育应坚持基地建设与科普服务相结合、阅读推广与全民科普相融合、科普与游学并举等策略,走设施、资源、服务"三位一体"的持续稳健协调发展之路。  相似文献   
30.
李楠  张超  路璐  邹沐宏 《图书情报工作》2020,64(15):151-156
[目的/意义] 以中国科学院文献情报中心"中国科讯"为例,分析专业图书馆应急科学传播服务的举措及成效,为应急事件下专业图书馆科学传播服务提供借鉴。[方法/过程] 梳理新冠肺炎疫情期间"中国科讯"微信公众号推送的服务内容,从日均用户增长和阅读量分析用户对不同类型内容的关注程度,提出应急科学传播服务的思考。[结果/结论] 疫情期间,"中国科讯"日均用户增长明显,电子资源保障类内容阅读量最高,其次为新冠病毒科技攻关进展相关内容、科普类直播和信息素养教育直播观看人数达到数万人。应急事件下,专业图书馆应加强特色服务的宣传、加强信息甄选和审核机制,重大公共卫生事件下应急科学传播工作预案缺失也需引起重视。  相似文献   
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